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Should I Use My Facebook Page as a Website?
I cannot tell you how often I receive this question. Building a new website can be a daunting task. It requires a lot of work and a monetary investment. I understand why simply using your Facebook or Instagram page would be appealing to many. However, there are some things to think about before using your Facebook page as a website.
Should I Use My Facebook Page as a Website?
It is true that you can use your Facebook page as your website. Much of the information you would place on your website, can also be included on your Facebook page. There are many similarities here. These are the pros of using your Facebook page as a website.
About Your Company
Facebook offers a very robust area for you to provide details about the history and mission of your website. Barring your fill out your profile completely you can tell your customers everything there is to know about your company. This can include your background, date you launched, category of services and products, hours of operation, and so much more. The key here is completing your profile. Often times companies don’t fill out their entire profile. There are so many fields it can feel overwhelming, and it is a bit time consuming, but if you want to use your Facebook page as your website, it is important that you complete your profile fully.
Selling Your Products & Services
You can even sell your products directly from your Facebook page. Facebook now allows you to setup a Facebook store and sell your products and services directly from your Facebook page. You can setup a catalog of products and sell them directly from your page. This take a bit of effort and the process can be a bit confusing, but it is possible to import your product list and connect a shopping cart to collect payments.
Message with Your Customers
Facebook’s messenger feature is perfect for engaging with your customers and potential customers. This feature allows you to message back and forth with a potential customer or existing customer quickly and keep track of past conversations.
Now on to the disadvantages of using Facebook as a website. These are very important points and cannot be understated. While it seems that using Facebook as a website is a great idea, there some disadvantages that would turn this decision into a “no-go” for many companies.
Let’s start with the fact that you don’t own Facebook. And because you don’t own Facebook or the platform on which it’s built, you have no control over how anything is displayed. This can be detrimental to your brand because your content won’t be front and center, their content takes precedence over everything.
To second that, you have no control over branding. Which brand is most obvious on Facebook? Facebook’s brand! When you send people to your Facebook page that doubles as a website, you are promoting Facebook. Your job is to promote yourself.
Because you don’t own the platform, you do not have the ability to make anything but content changes. You cannot change the colors or fonts used.
Removal of content
Also, because Facebook owns the platform, your content can be removed at any time for any reason, according to the terms and conditions you agreed to when you signed up for Facebook. This means, if they decide the want to remove your page, all of your content, products, services, messages with customers, and customer list (or those following you) will be gone forever! This is a scary thought.
Lastly, you don’t own your customer list. Outside of how many followers you have, you don’t have access to their email addresses or any data on them. You can’t market to them unless using Facebook’s ad service, which can be expensive. Building a brand with no followers is already tough, not being able to access data on the followers you do have, makes things even tougher.
So the answer to your question is no! While it sounds like a great idea and sure there are people doing it, I would tend to err on the side of caution and have a real website developed for you. This way, you get all the benefits of using Facebook and avoid the cons of not owning your platform.
As you can see, there is a lot to think about when making this decision. If you’d like to continue this conversation, join us over on our Facebook page!