I’m a digital strategist. I’ve spent the past 15 years working in the digital strategy industry. While I began my career in website design, my passion has always been to help businesses expand their reach through web-based strategic thinking. I believe there’s no such thing as one size fits all, when it comes to managing your business.
Throughout my career I’ve worked in several capacities across many verticals including digital marketing, usability, social media, and web analytics. This unique experience mix allowed me to connect the dots between these industries and create customized strategies that work for individual organizations.
I began my career as a Web Technology Analyst for a local bank in Michigan. After completing college, I moved to North Carolina and began working with a digital marketing company. It was during this position that I cultivated my love for small and medium businesses. By 2008, I’d found my calling in digital analytics and have worked every day since, to bridge the gap between technology and marketing; translating the foreign language that often confuses businesses and throws them off course.