Haphazardly running your business with no plan is the fastest way to run into failure. Planning out a strategy behind your company’s growth will save you time, money, and effort.
Why Do You Need a Digital Growth Strategy Plan?
With the invention of digital and mobile devices, businesses today have unprecedented access to information, products and services across a variety of digital channels. Because of this, it’s important you create a seamless brand experience, project your brand clearly across various touch points, and meet your customers where they are.
Analytics and the wealth of data available today should be leveraged by businesses to sense and share market opportunities before their competition. Creating a Digital Growth Strategy Plan is a key step to becoming successful.
But, so many companies today, use stand-alone initiatives to execute their digital transformations. Completing this work in silos hinders your ability to deliver a consistent omni-channel customer experience and leverage data analytics. This will make you more reactionary and less strategic.
Conducting an enterprise approach to digital strategy helps you develop a seamless customer experience that supports your brand completely, regardless of touch point, channel or device. Creating an enterprise approach will also foster the transparency and agility need to make more informed decisions for quick response and rapid market changes.
What is the Digital Growth Strategy Plan?
Now that you understand the “why” behind creating and implementing a Digital Growth Strategy Plan, let’s look at what the plan includes. The process will begin with a fact-finding mission and from there I will take everything we discuss and develop a custom, tailored Digital Growth Strategy Plan that works for your company’s unique goals, needs, customers, and products/services. Let’s take a look at the various sections included in this very in-depth plan.
**Note: Base plan only includes those sections marked as “included” below. You have the option to add-on additional sections.
The first step in the process will be to set specific, measurable, actionable, and timed objectives for your plan. We will review your enterprise level goals and build upon them. This is an important step that must be completed before we move on to any other phase.
It is imperative that you know who you customer is and what influences their buying decisions. The more detail you can learn about your target customer, the more tailored you can make your marketing tactics. This will ensure your message resonates with your target customer. This will save you money, time and effort and help you avoid chasing the wrong type of customer.
How do you stack up next to your competitors? Knowing where you rank with respect to your competitors is important. This plan will outline what your competitors are doing to drive traffic to their websites and convert visitors to customers. I will compare your tactics with those of your competitors to identify areas of opportunity and growth.
The next step in the process is a website audit. During this step I will meticulously review your website and identify opportunities for improvement. I will review your website’s brand consistency, responsiveness, user journey, security, navigation, and many other areas. The plan will outline all of the updates that will need to be completed to be certain your website is optimized and user friendly.
Everyone uses Google, including your customers! Do you show up when your customers search for keywords associated with your company? Where do you show up? On the first page or on the twentieth? This plan will provide details on how you can properly optimize your website and ensure you are receiving the optimal number of views to your content.
You can’t manage what you don’t measure. This part of the plan will outline what your key metrics are and define key performance indicators that can move you closer to your overall, enterprise objectives. The measurement plan will also give you a birds eye view of your current traffic trends and provide suggestions on how to move the needle in the right direction.
You don’t want to go implementing technology just for the heck of implementing technology. Everything you do should be a strategic move, advancing you toward your overall, enterprise objectives.
Based on your feedback, I will develop a set of guiding principles that you can use whenever you want to implement a new tool. These principles will ensure you are staying focused on the end result and you aren’t wasting your time, energy and money.
Are you doing social media correctly? So many companies are misusing social media platforms and not reaching their target audiences. Your custom Digital Growth Strategy Plan will identify areas of opportunity to improve the use of your social media platforms. From your profile to your posts, I will review every aspect of your social presence.
Sure you have a brand, but do you have a branding kit? A branding kit is a document that outlines your brand guidelines, including how to use your logo, acceptable usage of imagery and graphics, and other visual elements for your brand.
Not all tactics will work for all companies. How do you know what tactics will work best for your company? From content marketing to paid advertising to retargeting, this part of the plan will suggest the best tactics for you and offer an in-depth process on how to implement each initiative.
After having conducted a social media audit on your existing platforms, this plan will provide more detail into how you can use social media to expand your company’s reach, improve engagement and increase conversion from social means.
We’ve all heard the saying, “work smarter, not harder”. Your Digital Growth Strategy Plan will review your current business processes and outline for you, various technology platforms that can be used to optimize your processes. I will take stock of your current state, identify gaps, and outline future state with cost savings.
So now you have this amazing plan, with a giant to-do list. How do you get it all done? You bring in help. You will receive a hiring plan that includes which positions you would need to implement your plan, and job descriptions with salary data and interview questions, to assist you in on-boarding your new employees.
Frequently Asked Questions
I work with small and medium sized business across all verticals, municipalities, nonprofits, library systems and school districts.
Each plan is detailed and customized for your business. Because of this level of customization, I cannot provide a generic quote. However, contact me and let’s talk about your needs, so I may provide a custom quote just for you.
In addition to the various section of the plan, you will also receive 10-hours of consulting to walk you through the plan and help you begin the implementation process.
Your plan will be delivered in five sections. The first session will review your intro questionnaire. And then, over the span of three months, we will meet 5 more times for 2-hours to discuss your plan and answer any questions you have.
The purpose of the plan is to encourage growth in your business. We will sit down at the beginning of our engagement to decide what that means specifically for you. After we’ve defined growth for your business, I will develop a plan to works to move the needle in the right direction, whether by implementing social ads or shortening your checkout process. Each suggestion identified in the plan will focus on the growth of your business.
Digital strategy is my zone of genius! For the past 20 years, I’ve worked in every capacity of the web industry. From designing website to marketing and measuring website to usability, accessibility, and user experience, I’ve done it all. I have worked across many verticals and for several types of organization including municipalities, library systems, nonprofits, and Fortune 500 companies. My background makes me uniquely qualified to build a Digital Growth Strategy Plan for your business.
There will be some low hanging fruit, where you will see growth immediately, but most of the tactics will take time to implement, measure, tweak and re-implement. Tactics such as search engine optimization could take in upwards of 6-months to begin seeing results.
Over the course of 3-months, we will meet for a total of 12 hours or (6) 2-hour sessions. During this time, we will discuss each section of the plan and I will explain in detail how you can implement the solutions contained within the plan. All sessions will be recorded and made available to you for future access. You will also have unlimited email support, where you can send me questions between calls.
Yes! If you would prefer for me to implement your Digital Growth Strategy Plan, I would be honored to do so. There would be an additional cost for this service.
Simple! Contact me using this form, and let’s setup a 30 minute consultation. During this time, I will get to know your business a little better and identify the best ways this plan can grow your business.