Hi! I’m J. Marie Davis. I’m a web developer, digital analytics consultant and digital strategist. I work with and support companies, municipalities, library systems, and school systems across the nation, helping them grow through digital initiatives. Whether you want to grow your sales or improve your user experience, I can help you set your objectives, implement a digital growth strategy, and optimize your digital systems.
I started my career in website design way back in 2001. And throughout my career, I’ve worked in almost every capacity of the industry. From social media to analytics, I’ve done it all.
I currently reside in Durham, North Carolina. I am a foodie at heart and in my spare time I enjoy finding new places to eat and trying new cuisines. I also enjoy reading and visiting the beach. My favorite beach is Myrtle Beach, which has some great seafood. It’s nice living in Durham and being so close to the Carolina beaches.
My favorite time of year is the fall, when the air gets crisp and pumpkin spice lattes are in season. On weekends I find myself in the mountains of North Carolina, enjoying the beautiful fall colors and amazing views. If you’ve never been to the Blue Ridge mountains, you must go. It is a beautiful sight to see.
WHAT OTHERS HAVE TO SAY
Over the years Jessica has designed several websites for me and I was particularly impressed by her ability to handle even the toughest design challenges —effortlessly. That skill often takes years to develop but it seemed to come naturally to her. She always made sure our weekly morning meetings started on time and addressed in detail my concerns. Ridiculously efficient, creative, honest and willing to go above and beyond is what comes to mind when I think about Jessica. She is a consummate professional.
Founder & Owner
Combining her technical expertise with her creative genius, J. Marie with Level360 Insights created a website for my business that exceeded my expectations. As a small business owner, I was spending a lot of time trying to create my site on my own – time that should have been used to work on other things like my clients or guides. J. Marie to the rescue! She took the time to understand my vision and my business. She designed a site that looks professional, meets my business needs and is easy to navigate. J. Marie takes care of her clients, so that in turn, they can take care of their clients!
Owner & Founder
I’ve benefited greatly from her creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a product that will translate her customer’s vision into reality. When I was ready for a new website, I knew Jessica was right person for the job. She was able to take my ideas and create a product that continues to be the number one way people are able to view my work and request my services.
Trainer, Author, Leadership Development Specialist
She had a great eye and understanding of what makes a website successful and beneficial to its users. She was always willing to help me and more importantly our clients. Additionally, Jessica has a great personality and makes work fun. I would love the chance to work alongside her again.
Sr. Director, Digital Marketing
Jessica is a fantastic project manager and a dedicated agent for change. I’ve seen her in action and few people grasp the core concepts and ideas surrounding user experience the way she does. In addition, she is a clear, thoughtful communicator who knows how to get important messages across to all stakeholders and interested parties without making people feel like they don’t understand. In other words, she can strategize and implement technology at the highest levels while making it easy for front-line or non-tech staff to understand.
Developing a digital growth strategy is one of the best ways to increase sales, improve user experience, and boost user engagement. A digital growth strategy is created by focusing on three main areas: your systems, your audience and your message. Without the right systems linking the right audience to the right message, you run the risk of stunting your company’s growth.
Systems are defined as anything you use to deliver your message, product, service, or otherwise manage your business. Your systems should work seamlessly together to improve the operation of your business.
You must have a defined audience to whom you are directing your message. Knowing exactly who you’re selling to, will improve the likelihood of your message resonating and a sale taking place.
Lastly, you must focus on your message. Be clear on your offer and what you provide to your clients or customers. When compiling your message, concentrate on the results you can get for your clients or customers, over the benefits of your product or service. Expound upon their future state and how that future state is better than their current state.